When you think of social media consulting, do you picture a digital assistant hovering over your shoulder and offering a one-size-fits-all solution to your social media problems? Or do you imagine a computer expert who can code or build custom social media networks with ease? While either of these visions is more than possible, there is a middle ground that can provide a healthy balance between expertise and cost. Social media consulting is the process of building customized social media websites and applications that work for your business.
Having someone on deck to make a tailored social media plan and offer extra hands for making and posting unique content can be just what you need to develop successful social media channels. But before you get into the consulting stage, it is beneficial to know how social media consultants can benefit your company and weigh the pros and cons of hiring a social media consultant versus hiring an in-house social media management firm.
The benefits of using social media marketing consulting services are many. Hiring an expert can free up time that can focus on your core business and free up budgets that can be utilized for other things. This is not to say that in-house staff should be ignored; however, the consultant can offer specialization in areas where your business is weak and give you the guidance you need for growing your business. Depending on how complex or small your business is, this specialized guidance can come in the form of:
Monitoring social media campaigns: Are you paying for too much monitoring because you don’t have the time to dedicate to in-house social media campaigns? If so, then it may be time to consider outsourcing your social media monitoring. Several consulting firms offer this service at affordable rates that fit into anyone’s budget. Some of these firms even offer this service with one-time set-up fees, which is great if you have limited resources or simply don’t want to invest the time or money into in-house social media campaigns.
Creating Content: Does your social media consultant have expertise in creating content? Is he/she able to create content that consistently generates high levels of engagement? Do you feel like you’re creating too many articles, posts, and/or videos and not providing value to your readers? If so, then it may be time to consider outsourcing your content creation needs to a social media consultant. Some of these companies also have the experience and skills to handle your SEO strategies, which will help your company get more website traffic.
Launching Successful Social Media Campaigns: Some social media consulting firms offer this type of consulting service. Many times, their services revolve around launching successful social media campaigns. To launch a successful social media campaign, the consultant needs to have an extensive understanding of social media marketing, the tools available to help create successful campaigns, and how to get started. For example, it is important to provide targeted content to your audience when creating a social media campaign. This content needs to engage your audience and make them want to become part of your social media network.
Are You Ready for a Social Media Consultant Orientation Session? – If you are ready to hire a social media consultant, then you need to be sure that they are knowledgeable and experienced in their field. This is important so that you know what to expect during the social media consultancy orientation session. This session should also include information on how to get complimentary access to their tools and resources. Finally, I always suggest that you discuss compensation and benefits.